Elan Roth is the Director of Marketing and Business Development for STMicroelectronics MEMS Actuators Division since Aug 2012.
Elan began his career in IBM Research Labs in 1990 as an R&D engineer, before moving on to sales and marketing positions at M-Systems, DSP Group CEVA and Samsung and eBay. In 2008 Elan joined bTendo, an Israeli MEMS laser beam scanning startup as VP of Marketing and Business Development that was acquired by ST Microelectronics in August 2012.
Elan Roth studied computer science at the Israeli Institute of Technology (Technion) and at the Brussels Business School for executives program.
As the market adopts driver assist features such as Adaptive Cruise Control (ACC), autonomous parking, and L2 piloted driving as the entrant point, Frost & Sullivan expects automakers to push L2+ features over next five years, with a forecast to reach over 11 million units by 2025. The need for a low cost, compact, and efficient mid- to long-range Lidar has launched with a range of competing technologies. This presentation will address the need for Lidar versus other sensing technologies, the various implementations of Lidar products, and the introduction of an innovative new type of Lidar solution that combines the best of various solutions into a unique one using MEMS Scanning Mirrors with infrared spatial modulation along with field of view (FOV) meta-surface expander.