Dr. Wolfgang Schmitt-Hahn is Senior Manager Strategic Marketing at Bosch Sensortec GmbH, responsible for business intelligence and strategic planning in the area of MEMS sensors and solutions for consumer electronics. Before shifting his focus on strategic marketing, Wolfgang has been working six years at Bosch Sensortec as product manager responsible for product planning, product definition and product life-cycle management of accelerometers, gyroscopes, geomagnetic sensors and barometric pressure sensors. His strong background in the semiconductor industry otherwise originates from his prior positions as product marketing manager at NEC Electronics (now Renesas Electronics) responsible for technical marketing of digital ASICs and System-on-Chip products, and as a manufacturing process engineer at SMST (a former joint-venture of IBM/Philips). Wolfgang holds degrees of a “Dipl.-Physiker” and a “Dr. rer. nat.” from the University of Bonn.
While hardware and especially MEMS sensors will remain a crucial part in CE and IoT devices, intelligence provided by smart algorithms within the sensors, that means at the very edge of the system, will gain more and more importance. In his presentation Wolfgang Schmitt-Hahn will introduce specific use case examples and will also give an outlook of the role of software and AI within MEMS sensors for current and new applications.