Simone Ferri
Consumer MEMS Business Unit Director MEMS Sensor Division STMicroelectronicsStrategic Marketing, Innovation and Key Programs Manager
STMicroelectronics
Simone Ferri is Director of the Consumer MEMS Business Unit in STMicroelectronics’ MEMS Sensor Division and has held this position since February 2016.
Ferri joined STMicroelectronics in 1999 as an engineer working in Central R&D. After 2 years, he moved to the Audio Division as a digital designer, then into product management 5 years later. In 2014, Ferri added responsibility for all ST’s MEMS consumer sensors, and more recently for all MEMS-sensor related Marketing and Application activities globally across markets and segments.
Simone Ferri was born in Milan, Italy, in 1972, and graduated with a degree in Microelectronics from the Polytechnic of Milan. He also completed his MBA at the Polytechnic of Milan.
Presentations
AI sensors integrating with everyday life
What marks the Onlife era? It’s the shift from intelligent processing ‘at’ the Edge to ‘in’ the Edge, and the promise of a seamless digital-life experience. To integrate Artificial Intelligence in sensors, given the physical processing and storage limitations of 130nm architecture and a power budget in the order of microwatts, ST defined the new Intelligent Sensor Processing Unit (ISPU). It is based on proprietary DSP, is C language programmable, and features 130nm CMOS technology in ultra-low power hardware circuitry for real-time Hybrid Precision AI execution. This reduced instruction-set processor allows quantized AI sensors able to support full precision to single-bit precision neural networks for maximum activity recognition and anomaly detection accuracy from inertial data.